Marketing · Attribution & MarOps

One source of truth: multi-touch + MMM blend, governance, and a planning loop that connects spend to pipeline to revenue.

Frequently asked questions

What does the Marketing · Attribution & MarOps blueprint do?

One source of truth: multi-touch + MMM blend, governance, and a planning loop that connects spend to pipeline to revenue.

What KPIs does the Marketing blueprint target?

Pipeline Data Freshness from — to ≤ 24 (weekly). Modeled Tables in Production from — to ≥ 30 (monthly). Attribution Co-Sign Status from No to Yes (quarterly).

How long does the Marketing · Attribution & MarOps deployment take?

14 weeks.

What systems does the Marketing blueprint integrate with?

Integrates with Snowflake / BigQuery, dbt, Looker / Tableau, Hightouch / Census through the AEROSS Execution Mesh. All writes are credit-metered, CAPS-gated, and audit-stamped.

What regulatory requirements does this blueprint address?

No specific regulatory requirements declared. All agent actions inherit AEROSS CAPS governance — autonomy ceilings, human approval gates, and a tamper-evident audit log.