Marketing · ICP & Positioning Refresh

Re-baseline ICP from real win/loss data, publish a sharp anti-ICP, and ship positioning that sales, marketing, and product use the same way.

Frequently asked questions

What does the Marketing · ICP & Positioning Refresh blueprint do?

Re-baseline ICP from real win/loss data, publish a sharp anti-ICP, and ship positioning that sales, marketing, and product use the same way.

What KPIs does the Marketing blueprint target?

ICP-Fit % of Closed-Won from — to ≥ 75 (quarterly). Anti-ICP Leakage from — to ≤ 10 (quarterly). Sales Pitch Adherence from — to ≥ 90 (quarterly).

How long does the Marketing · ICP & Positioning Refresh deployment take?

8 weeks.

What systems does the Marketing blueprint integrate with?

Integrates with Salesforce / HubSpot CRM, Gong / Chorus, Clay / 6sense, Notion / Confluence through the AEROSS Execution Mesh. All writes are credit-metered, CAPS-gated, and audit-stamped.

What regulatory requirements does this blueprint address?

No specific regulatory requirements declared. All agent actions inherit AEROSS CAPS governance — autonomy ceilings, human approval gates, and a tamper-evident audit log.