Marketing · MarTech Rationalization

Replace stack sprawl with a real architecture: CDP + lifecycle + analytics core, with everything else justified or cut.

Frequently asked questions

What does the Marketing · MarTech Rationalization blueprint do?

Replace stack sprawl with a real architecture: CDP + lifecycle + analytics core, with everything else justified or cut.

What KPIs does the Marketing blueprint target?

Stack Inventory Coverage from — to 100 (quarterly). Overlapping Capabilities from — to ↓ 30% (quarterly). Architecture Approved from No to Yes (quarterly).

How long does the Marketing · MarTech Rationalization deployment take?

14 weeks.

What systems does the Marketing blueprint integrate with?

Integrates with Zylo / Productiv, Procurement / SaaS Mgmt, Snowflake / BigQuery through the AEROSS Execution Mesh. All writes are credit-metered, CAPS-gated, and audit-stamped.

What regulatory requirements does this blueprint address?

No specific regulatory requirements declared. All agent actions inherit AEROSS CAPS governance — autonomy ceilings, human approval gates, and a tamper-evident audit log.